Let’s look at some of the widely available information systems designed to support people at the operational and upper-management levels. To design marketing programs, for instance, marketing managers rely on summary information gleaned from a dedicated customer-relationship management system. Such a system isn’t very helpful, however, to middle or top-level managers, who need systems to help them carry out their oversight and planning responsibilities. There’s even a printed script that can be used to guide the conversation. Working from a prioritized list of customer names displayed on a computer screen, the salesperson clicks on a name to view relevant information about the customer, such as background and preferred casino activities. To help its casino salespeople connect to top customers on a more personal basis. Caesars’s IT group, for example, developed the Player Contact System Darrell Dunn, “Personal Touch For VIPs,” Information Week, November 4, 2003, (accessed November 14, 2011) ĭarrell Dunn, “Client-Tracking System Helps Harrah’s Tailor Sales Efforts for Frequent Visitors,” Information Week, November 4, 2003, (accessed June 2, 2006). That’s why organizations often tailor information systems to meet particular needs. Discuss ways in which an IS can be designed to meet the needs of individuals at various organizational levels.Īs we saw earlier, different managers, operational units, and functional areas have different information needs.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |